Table 3 Indicators of media coverage and industry engagement in relation to the six media releases

Total media items

N/A

181

137

36

274

131

 AM Radio

N/A

17

30

6

19

23

 FM Radio

N/A

10

12

0

15

11

 Newspaper

N/A

3

7

6

11

1

 Online news

N/A

123

67

21

185

65

 TV

N/A

28

21

3

44

31

Total cumulative audience reach

956,031^b

6,582,596

5,884,395

2,316,478

7,460,925

5,987,529

 AM Radio

N/A

1,931,100

1,523,200

900,000

680,500

1,867,200

 FM Radio

N/A

56,800

175,000

0

338,500

168,100

 Newspaper

N/A

421,452

281,393

337,745

829,136

5535

 Online news

N/A

10,244

51,802

50,733

114,689

98,757

 Television

N/A

4,163,000

3,853,000

1,028,000

5,498,100

3,848,000

Total advertising space rate

N/A

$961,188

$1,013,613

N/A

$1,633,118

$1,105,824

 AM Radio

N/A

$225,508

$77,715

N/A

$49,286

$63,226

 FM Radio

N/A

$1752

$34,138

N/A

$14,819

$30,308

 Newspaper

N/A

$254,952

$72,217

N/A

$124,383

$1405

 Online news

N/A

$75,150

$169,881

N/A

$576,498

$494,457

 TV

N/A

$403,826

$682,849

N/A

$868,132

$516,428

Social media engagement #UnpackTheSalt

N/A

96

80

63

143

112

Number of manufacturers contacted by VSRP

N/A

13

5

11

2

8

Number of manufacturers who contacted VSRP

1

0

0

0

0

0

Number of manufacturers meeting with VSRP/direct engagement

1

3

2

1

2

2

Number of manufacturers with follow up meetings with VSRP

0

2

2

1

2

0

Number of manufacturers engaged in follow up activities

0

2

1

1

2

2

 Referral to other resources, networks or people e.g. state government, international work

0

2

1

1

2

2

 Number of manufacturers that completed a VSRP commitment statement

0

0

0

0

0

0

 Number of manufacturers producing a case study

0

2

1

0

0

0

 Number of manufacturers engaged in benchmarking services

0

1

1

0

0

0